OK Mart is the big box version of Zimbabwe’s OK Stores, and our brief was to design a brand and retail environment aligned with the purpose of “bringing you everything you want for your lifestyle”. In doing this, we were asked to embody the “unapologetically bold” personality, emphasising confidence and a larger-than-life approach. Tying back to the emotive cue that unites the OK Zimbabwe stable, this format needs to make a confident statement as the “theatre of happiness” that’s inviting to all.