Location: South Africa
Scope: Brand, Interior, Draw, Procure
Mambo’s Storage and Home – originally founded in 2000 as the Plastics Warehouse – has 16 locations around the country. It’s a favourite destination for plastics and household products, with a range larger than most chain stores and a great value proposition.
We were tasked with creating a new brand and store concept, taking the existing inviting and friendly essence and making it relevant for customers both now and well into the future.
We wanted to create a store experience that was simple but still made space for moments of connection, while maximising the potential of the fun brand expression. The logo and graphic style were first given a facelift, resulting in softer lines and new opportunities for quirky communication.
The store design followed on from that evolution, characterised by a fun layer of personality through signage, pattern and colour. Store fixtures were considered to bring a sense of ease and calm, and we focused on consistent brand and educational messaging to create a coherent feeling.