We wanted to create a store experience that was simple but still made space for moments of connection, while maximising the potential of the fun brand expression. The logo and graphic style were first given a facelift, resulting in softer lines and new opportunities for quirky communication.
The store design followed on from that evolution, characterised by a fun layer of personality through signage, pattern and colour. Store fixtures were considered to bring a sense of ease and calm, and we focused on consistent brand and educational messaging to create a coherent feeling.