Checkers Foods

Location: South Africa
Scope: Brand Design, Interior Design, Technical Documentation, Procurement

The brief

The TDC&Co relationship with the Checkers brand is a longstanding one, though rolling out the Franschhoek store design would prove to be anything but a rote task. The site presented plenty of challenges, not least of which was a requirement to complement and showcase existing elements and architecture. But as in most projects, these parameters gave us our edges and opened possibilities for creativity in the space between.

Our response

As a starting point for this project, we wanted to preserve the heritage of the site and allow the structure to guide the design. The intention was to create a grounded, engaging experience that would serve as an impactful backdrop for the product. Even though the space is relatively small, we still conceived of each department as its own store-within-a-store, supported by linger and pause areas throughout.

The overall feeling is that of a neighbourhood market, with all its texture and local influence, but elevated for a discerning contemporary shopper.