From a conceptual point of view, we wanted this brand to stand for people coming together and celebrating good times. Graphically, this required a step change of the logotype. The iconic bottle mark serves to confirm a clear and simple positioning, and we chose a rounder and friendlier font that better communicated the brand personality.

Applying this brand concept to imagery, we made use of close crops of smiles and laughter to immediately cue emotion. This spirit continues in playful iconography and pattern, as well as a tone of voice that balances cheerfulness and cheekiness, sure to elicit a smile from customers.